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With a concept of “Never forgetting eternal playfulness and rebelliousness”, KRY clothing is a brand that uses black keynotes to suggest a casual rock style.
In the beginning, it was a small shop that printed T-shirts by hand, one at a time, but now the brand manages a real store and cafe in Tokyo.
When KRY clothing held popup shops in Tokyo, Osaka, Sendai and more, the waiting time was often 3 hours.
The brand utilizes models with influences in YouTubers, Instagrammers, idols, bandmen, and more, and acquires support from these many layers.